For aspiring entrepreneurs, social media is a must-have – but it can soon get out of hand. Whether you’re launching a side hustle or working from home, building a presence across multiple platforms, like Facebook, YouTube, and TikTok, can be tough.
You’ll need to write and publish posts while keeping your followers engaged. You have to spin a lot of plates, which can quickly become tiresome.
If the process is taking its toll on your schedule, digital business tools like social media management apps can help you streamline and optimize your campaigns, while saving a lot of time. But which is the best app for budding business tycoons on the rise?
Read on as we cover the 10 best social media management apps for entrepreneurs, along with prices, features, and more.
Choosing the Best App for You
Social media marketing apps make it quick and easy to create posts, manage accounts, and monitor your online presence. But the features they offer vary, with some tailored towards marketing agencies or enterprises.
Finding the right app to suit your business will depend on your personal requirements. With that being said, there are some specific benefits entrepreneurs should look out for:
Platform integrations
Some social media marketing apps focus on one or two platforms. These will be ideal if your campaigns are limited to these platforms. However, if your campaigns are broader or will expand in the future, you’ll need an app that covers all the relevant platforms. This streamlines your marketing processes, so you’re not constantly switching between tabs to respond to messages.
Device compatibility
Entrepreneurs are always on the go. So, it’s essential that their social media marketing apps are too. Choose an app that is compatible with multiple devices, including smartphones, tablets, and PCs. Some apps are browser-based, so can be accessed across all platforms seamlessly without the need for a download.
Scheduling functions
For busy entrepreneurs, the ability to schedule posts makes a huge difference. Look for apps that allow you to schedule posts in bulk and provide a calendar to view upcoming scheduled posts. If you have a team working with you, then you’ll naturally want to look for an option that allows multiple users and a shared calendar for posts.
Social monitoring and listening
Social media requires two-way communication. The best social media management apps for entrepreneurs provide tools for social monitoring and listening. This will help you to track comments about your brand, along with branded hashtags. You can then reply to these comments, and gain a broader picture of how customers feel about your business.
Detailed reporting
Social media management apps for entrepreneurs would not be complete without detailed reports. Reporting enables you to see your social media KPIs in detail, including engagement and click-throughs. With this information, you can evaluate which posts and campaigns are worth developing.
What are the Best Social Media Management Apps for Entrepreneurs?
The best social media management apps for entrepreneurs feature a balance between tools to write, schedule, monitor, analyze, and manage your content. Here are our top choices for start-up founders and established brand owners.
Buffer
Best for versatility 🏆
Buffer is a great social media management app for everyone from solopreneurs to entrepreneurs with larger businesses under their belt. It provides tailored scheduling and creation tools that are perfect for entrepreneurs of all kinds.
Key features 📋
- Social media scheduling on multiple leading platforms, including Facebook, Instagram, and TikTok
- Social media calendar to view upcoming posts and make quick edits
- AI Assistant to help you create new posts and repurpose popular content
- Messaging tools to display your messages in one place, flagging up important comments
- Unique tools for recording your ideas and building a landing page
- Integration with Canva, DropBox, and more to facilitate incorporating images and graphics
- Comprehensive reporting across all channels, with the option to create bespoke reports
- Mobile app and browser extension for social media management on-the-go
Pricing 💰
Buffer offers a free plan, which can be used for up to 3 platforms. You can then upgrade to one of the paid plans, which start at $6 per month for each channel. This goes up to $120 per month for 10 accounts. Paid accounts come with a 14-day free trial.
Hootsuite
Best for collaboration 🏆
This social media management platform has a variety of tools for entrepreneurs. If you’re looking to grow your team, there are plenty of collaboration features you’ll love. Plus, the AI messaging and writing tools can turbo-boost your creativity and idea generation.
Key features 📋
- Detailed scheduling calendar, with bulk scheduling and suggestions for optimal posting times
- Streamlined inbox for managing customer interactions, including mentions and messages
- Social monitoring and listening tools to stay on track with discussions surrounding your business and its wider industry
- Publish paid ads for Facebook, Instagram, and LinkedIn
- AI tools to automate message replies and generate inspiring captions
- Reporting and analytics from multiple platforms in one place
- Collaboration tools to enable work across your team
- Includes an application for Apple and Android devices
Pricing 💰
Hootsuite has several pricing tiers, with the cheapest plan starting at $99 per month. This covers a single user and 10 different social media accounts. The Professional and Team tiers offer a 30-day trial.
Read this review to decide whether Sprout Social or Hootsuite is right for you
Later
Best for Instagram 🏆
With an emphasis on Instagram, Later is a fantastic choice for entrepreneurs who predominantly post on this platform. It’s also a great all-rounder for businesses looking for a comprehensive set of tools that cover multiple platforms.
Key features 📋
- Originally an Instagram-only scheduler, the platform now covers Facebook, LinkedIn, X, Pinterest, and TikTok
- Publish and schedule social media posts using a calendar, including user-generated content (UGC)
- Streamlined inbox to respond to and engage with messages, mentions, and comments from followers
- Detailed reporting on key social media KPIs, including click-through rate
- Create a simple landing page to include in your TikTok and Instagram bios
- AI tools to help you craft engaging captions for your social media posts
- Hashtag suggestion tool for discovering great Instagram hashtags to use
- Mobile app available for Android and Apple devices
Pricing 💰
Later has several different pricing tiers depending on the number of social media accounts and users you require. The tiers start at $16.67 per month, with each tier offering a free 14-day trial.
Sprout Social
Best for large teams 🏆
Ideal for entrepreneurs with larger businesses looking for bespoke CRM and review management features. If customer support is a priority for your business, then this is the platform for you.
Key features 📋
- Develop, publish, and schedule posts on a variety of platforms, including Facebook, X, Instagram, YouTube, TikTok, and LinkedIn
- Access your social media messages in one streamlined inbox
- Additional features, including customer relationship management and help desk
- Review management, including on Facebook and Google My Business
- Create shoppable content integrated with your Facebook and Shopify stores
- Employee advocacy tools help you to develop content for your employees to share
- Patented technology determines the optimum post upload times for you
- Drill into post performance with custom URL tracking
- Robust customer service, with web and phone support, to answer your queries
- Apps available for Apple and Android devices
Pricing 💰
Sprout Social features several pricing tiers that start at $249 per user per month, with a 30-day free trial available.
Crowdfire
Best for content inspiration 🏆
Crowdfire provides support and inspiration for new content on all your social media platforms, as well as linking up with content on your websites.
Key features 📋
- Publish and schedule content on supported platforms, including Facebook, Instagram, X, LinkedIn, and more
- Use Crowdfire to manage your X followers
- Discover relevant articles and images for sharing on social media
- Link up with content on your blog, ecommerce stores, and more
- Generate posts for all updates on your websites
- Automatically create customized posts for each social media platform
Pricing 💰
Crowdfire features a free plan, though this is limited to ten posts per platform per month. There are several paid tiers, with different pricing based on annual and monthly subscriptions. Annual tiers start at $7.48 per month, whilst monthly tiers are slightly pricier, starting at $9.99 per month.
SocialBee
Best for trending content 🏆
Revitalizing old content and customizing posts across multiple platforms is simple with SocialBee, making it a great option for entrepreneurs who need to save time on their content creation.
Key features 📋
- Easy content creation, with AI integration to generate and customize multi-platform content
- Repurpose your old content with post variations to make evergreen content
- Post scheduling on an accessible visual calendar
- Compatible with Facebook, Instagram, LinkedIn, TikTok, X, and more
- Discover trending content to share with your followers
- Categorize your social media content into folders to keep your socials organized
- Visual integrations with Canva, Unsplash, and more
- High-quality customer support via phone, email, or chat
Pricing 💰
Pricing tiers for SocialBee start at $24 per month, when billed annually, and $29 per month, when billed monthly. All tiers feature a 14-day free trial.
Zoho Social
Best for team collaboration 🏆
This is one of the best social media management apps for entrepreneurs who need to collaborate with their team. If you’re looking for an all-in-one management tool with CRM features, then this is also a great choice.
Key features 📋
- Publishing and scheduling tools to make social media easy, including for Facebook X, LinkedIn, and more
- SmartQ feature analyzes your previous posts to find the optimal posting times
- Single inbox to track your messages, mentions, and more
- Collaborative features, including video calls and report sharing
- Tools for social monitoring and listening
- Integrates with other Zoho tools, including Zoho CRM, enabling you to manage your online presence holistically
- Automate detailed reports to update your team or stakeholders
- App available for iOS and Android devices
Pricing 💰
Zoho Social has monthly and yearly tiered pricing. Starting at $10 per month for the yearly Standard tier, and $15 per month for the monthly Standard tier.
HubSpot
Best for CRM integration 🏆
HubSpot’s marketing and CRM tools give the best of both worlds to entrepreneurs. This is a great option if you’re looking to establish a strong relationship with your customers and social media audience.
Key features 📋
- Publishing and scheduling for Facebook, X, LinkedIn, and more
- Integrates with HubSpot’s CRM tools for holistic marketing, including SEO and email campaigns
- Use CRM tools to facilitate meaningful customer interactions
- Tag marketing content and assets to connect them with your marketing campaigns for effective reporting
- Additional free marketing tools, including online form creator and email marketing tools
- Set up keyword monitoring to locate important customer interactions
- Generate new content quickly with AI
- HubSpot has an app available for iOS and Android
Pricing 💰
Pricing for HubSpot’s Marketing Hub varies from $20 per month for the Starter tier to $800 per month for the Professional tier. The Enterprise tier is $3,200 per month. Professional and Enterprise tiers also have required, one-time onboarding fees.
Agorapulse
Best for price 🏆
Agorapulse is ideal for entrepreneurs who are looking for an all-inclusive social media management platform at a fraction of the cost of the larger names.
Key features 📋
- Publish and schedule posts, including on Facebook, LinkedIn, X, and more
- Stay in the know about your posting schedule with collaborative scheduling calendars
- Generate inspiring social media copy quickly with the AI writing assistant
- Access all your social media messages across platforms in a single inbox
- Create multi-platform content with easy customization tools
- Social monitoring and listening tools can be used to track the online presence of your business
- Analysis and reporting tools help to examine marketing KPIs across multiple platforms
- Features an Agorapulse Companion App on the Apple and Google Play stores for on-the-go marketing
Pricing 💰
Pricing for Agorapulse is tiered, starting at $49 per user per month for the Standard tier, which covers 10 social media profiles. There’s also a free tier with limited features.
SocialPilot
Best for ease of use 🏆
Social Pilot is great for small businesses looking for a streamlined and intuitive application to take control of their social media marketing.
Key features 📋
- Publishing and scheduling for many popular platforms, including X, Facebook, LinkedIn, and more
- Provides curated content suggestions to share on your socials
- Streamlined and intuitive UI makes it easy to get to grips with
- 24-hour, 5-days-a-week customer support helps users to feel secure
- Bulk scheduling for up to 500 posts
- AI assistant tool helps to create ideas for new posts, along with text and hashtags
- Vast image integrations, including direct uploads from Dropbox, Google Drive, and more, along with Canva and Unsplash integrations
- Data analysis tools to track key metrics
- Social monitoring tools to gather online comments, reviews, and more
- Mobile app available on iOS and Android devices
Pricing 💰
Like many other apps on this list, SocialPilot has tiered pricing. This starts with the yearly Professional tier at $25.50 per month, whilst the monthly option is $30 per month.
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