If you’ve been in the B2B business for long enough, you know just how important lead generation is. Nowadays, LinkedIn is known as the go-to place for marketers and organizations for their lead gen needs.
However, it's one thing knowing, and another thing doing.
Connecting with customers and doing outreach activities to increase conversions can be very difficult and time-consuming. That’s where LinkedIn lead generation automation tools such as Dripify come in.
With the help of Dripify, you can create a sales funnel to automate most of your outreach and lead-generating initiatives. Additionally, it provides several additional features intended to close more deals.
Wondering what they might be? We’ve covered everything you might need to know in our Dripify review.
A quick look at Dripify
As a comprehensive LinkedIn automation solution, Dripify assists companies with prospecting and lead generation. Based on pre-established templates, it automates tedious manual chores like follow-up communications, outreach for conversions, and sending customized connection requests.
You can even personalize these by adding their company name, prospect's name, or other relevant information.
There are options to develop "drip campaigns" that gradually nurture leads on their own. You can even program messages to be sent at specific times to avoid bombarding prospects with too many messages.
You'll also have access to performance analytics to gain insight into which message is most effective with your prospects.
That said, without question, Dripify is an effective solution for improving your LinkedIn visibility and producing quality leads. But there’s more you need to learn when it comes to using the platform for automation.
Who should use Dripify?
Dripify is designed for marketers and sales teams.
By using LinkedIn automation, salespeople can immediately identify and connect with potential clients. They can use it to assess engagement, develop drip campaigns, and evaluate campaign performance.
Additionally, marketing teams looking to increase their number of leads efficiently can program messages to be sent at the best moment to increase interaction. They can also extract vital data about prospects to greatly improve the lead-generating process.
Another target audience for Dripify is recruiters, who can simplify the talent acquisition process through focused searches, customized communications, and regular follow-ups.
Essentially, those best suited to use Dripify are the ones who are familiar with their target market and ideal customer profile. The platform speeds up the process of finding and interacting with ideal LinkedIn prospects, allowing them to increase lead generation and revenue.
Dripify Features
By now, you’re already aware of what you can use Dripify for, but there’s more to explore when it comes to its features.
Let’s take a look at them:
Dripify campaigns
With a drag-and-drop builder, you can make new campaigns and monitor the results and development of current ones. Each campaign has a toggle option that allows you to activate and disable it.
As you can see, the campaign creation process comprises three steps: adding leads, creating a sequence, summarizing, and launching. You can start by importing your list of leads either from a CSV file or directly from the platform itself.
Next, you can choose a template for your particular lead generation efforts. Dripify’s visual editor allows you to drag and drop various components, including recommendations, follow-ups, connection requests, profile visits, and more.
Lastly, you’ll have to revise your campaign details and then put them out there to test your performance.
Organize and extract lead data
When you go to the leads tab, you can dig deeper into individual leads from the list to get a comprehensive view. In addition to checking their emails, jobs, companies, and locations, you can assign notes to them here. If you want to filter them according to their actions, Dripify lets you do that, too.
If you need to transfer your LinkedIn data to a different site, Dripify exports it with only a few clicks. You can extract information from LinkedIn profiles, including contact details, job titles, location, and other relevant information.
Additionally, the lead database can be exported to a CSV file, which you can use for further data analysis.
Perform in-depth analysis
Dripify allows you to see how well your campaigns are performing with the clever use of color coding. If you look at the Account statistics panel, you can see the performance of all the KPIs, each of which is colored differently. Additionally, you can filter for a particular campaign to move from a broad to a more concentrated view.
In addition to the Primary statistics panel that tracks all of your ongoing campaigns, the Recent Campaigns section allows you to view the status of specific ones. You can also monitor recent activity, observe how Dripify is handling its tasks, and see timestamps. Moreover, if you want to filter the data to a more granular level, you can export it as a CSV file.
For every campaign, Dripify measures important metrics such as acceptance and reply rates. It lets you see how many leads are in each of your outreach funnel's stages, such as "In Progress," "Completed all steps," "Awaiting," "Paused," "Failed," and "Blacklisted."
So, you can see on an individual level what activity a particular lead is aligning with.
Direct messaging with inbox
With Dripify's Inbox function, you can keep track of all your conversations with leads in one location. This means that there won't be as much clutter from other messages on your LinkedIn page.
Plus, your unread messages will be highlighted first, so you don’t miss out on replying promptly. You can also flag important chats, search for specific ones, and archive the rest.
The platform also allows you to add personal comments and view the lead's profile information in each conversation. Additionally, you can add files and emoticons to your messages to make them more personalized.
Manage team roles
You can add seats to your Dripify account, but each account is linked to a unique LinkedIn profile, so adding a seat, unfortunately, means getting a new subscription.
Moreover, it’s exclusive to Dripify's paid plans, and you must be at a manager level or higher to use this feature.
Given that you’ve fulfilled these requirements, you can invite your team members by providing their email addresses. After they accept your invitation, you can look at their number of unread messages, average acceptance rate, response rate, number of current campaigns, and more.
With this view, you can conduct a thorough evaluation of every team member's LinkedIn performance. Like the other data, you can extract this to a CSV file for a granular look into your team’s work.
Additional safety layer
As LinkedIn has repeatedly mentioned, accounts that are suspected of employing automation to achieve false growth will be banned.
By simulating human behavior using a sophisticated algorithm, Dripify lowers the possibility that your LinkedIn account will be marked for automation. Moreover, it adds a local IP address to your account for extra security.
To help you avoid LinkedIn's detection algorithms, you can also use the “Limits and Activity Control” option to restrict your everyday activities based on your behavior.
Although you are free to modify these limitations, it’s better to give off an impression of organic growth since LinkedIn is becoming more strict.
Assign working hours
As we mentioned, LinkedIn wants real people to find leads, but that can be tough.
So, you can change your working hours to keep sending drip campaigns like a real person. This further conforms with the security framework Dripify set up to avoid LinkedIn bans.
As you can see, you can choose your working hours and time zone accordingly, which means all of your campaigns are suspended and relaunched when your hours end and begin. No human is going to be working 24/7 - Dripify emulates this.
Integrations with other apps
Dripify can be integrated with Google Sheets, HubSpot, Zoho CRM, SalesForce, Asana, and more using a custom webhook or with Zapier, Automate, Make, and other connection tools.
Dripify also works with the Recruiter, Sales Navigator (some of them), and LinkedIn Premium subscriptions. But it can’t use a bespoke API to create other solid integrations.
New beta feature: automate your emails
In May 2024, Dripify announced a new action, “ Send Email,” which is still being rolled out. But we thought we could give you a sneak peek of what it offers.
You’ll have to start by integrating with your email provider, be it Gmail, Outlook, or another provider. All you have to do is sign in to your email address in the pop-up window, and you can start creating your personalized message.
In this case, it’s recommended to use the 'Find Email' action in your sequence before sending an email because you will need to have your leads' email addresses on hand.
Be careful about spamming with too many emails; you should think about setting a limit otherwise you may find your emails landing in peoples spam folder.
You also have to remember that all the incoming email responses from leads will not be delivered to the Dripify inbox. So, you have to respond to them through your email mailbox, which is independent of the platform.
Essential LinkedIn lead generation stats you should know
- According to 40% of B2B marketers, LinkedIn is the best platform for generating leads. This is because it helps generate higher-quality leads with a six-fold greater conversion rate.
- Nearly two-thirds (65%) of marketing executives said they plan on employing LinkedIn more this year.
- Hootsuite found that 70% of marketers consider LinkedIn to be a credible source from which they can generate decent ROI.
- According to new CMI data, 84% of B2B marketers say LinkedIn is the platform that offers the most benefits to their company.
- 62% of B2B marketers claim LinkedIn to be their lead producer, and 89% of them use it for lead generation. The fact that LinkedIn's cost per lead is 28% less than Google AdWords only serves to improve the situation.
- In a global survey conducted in 2022, nearly half of business-to-business (B2B) marketers said LinkedIn was "extremely" or "very effective" at achieving their marketing objectives.
- Currently, over 85% of companies and agencies use LinkedIn automation to engage with their prospects and increase lead generation.
How can you use Dripify to generate leads?
This is probably the section you were looking forward to the most. We’ve listed down all the steps you’ll need to follow.
So, without further ado, let’s get right to it.
Sign up with email & LinkedIn
As with any other platform, you have to provide your email address and password to create an account on Dripify. Once the account is created, you’ll have to provide your LinkedIn details, such as the email and password associated with the account.
There’s no workaround for this step, but you can disconnect your account from the platform if necessary.
Create your campaign
As we’ve gone over before, there are 4 steps given in the Dripify dashboard that you need to follow to create your campaign. Here they are:
1. Adding leads
You can add leads by doing a manual search, pasting URLs, or uploading a CSV file to parse your data. What’s useful about this step is that you can create multiple lists with multiple names.
2. Create a sequence
Next, you can select from multiple pre-made templates for various activities. Here, we’ve chosen the lead generation template, but you can customize it to your liking. There are options for other multi-step campaigns with customized messages, delays, and triggers that you can easily construct.
This saves you a ton of time and work by already setting up a cascade of activities that work automatically in the background.
When you configure your automated campaign, you can control what Dripify does. Consider it a kind of domino effect, where Dripify will execute the acts one after the other as soon as you launch the campaign.
3. Summarize and launch
Once you’re done finalizing the details of your campaign, it’s time to launch it. Here's where you should review when your campaign should run, and how to reach prospects. You can even integrate with other webhooks compatible with Zapier, HubSpot, or other CRMs to test whether your campaign works as intended.
Remember to customize your messages because you want the audience to feel as though they are speaking to a real person and not a robot.
4. Monitor your performance
Once you’re ready with your campaign, it’s time to launch it - success!
Joking - that’s not where your work ends.
You’ll have to keep track of your campaign’s progress to see how well it is doing by using the analytics dashboard. As you can see from our dashboard view, you can easily monitor the number of invites you have sent, unread messages, profile view, response rate, and more as displayed.
This can help inform how you can tweak your current campaign and even give you ideas for your next ones.
Tips to boost Dripify lead generation
With any lead generation effort, there’s always an opportunity to improve your campaign and, inevitably, your results.
Let’s see how you can do so with Dripify:
Set up timely intervals
It can be overwhelming for prospects to receive a nudge every other day if they haven’t responded to your invite or message. Still, you should be following up with them to check whether they’ve either forgotten or missed out on your campaign.
In this case, you can time each of your follow-ups at an appropriate time. Suppose you’ve sent your prospect a connection invite. You can then wait a few days before reminding them, and if they still haven’t responded, wait at least a week, and so on.
The point is that if you keep on pushing them, you might lose your prospects, but it’s also important to maintain a communication flow.
Include a variety of options
If all of your campaigns have the same lead generation form over and over again, you’ll likely see that your prospects are engaging less often which can lead to a drop-off rate.
To combat this, you should include varying actions such as sending invitations, reaching out with customized messages, looking up profiles, and more. The end goal is to keep your audience engaged throughout the process.
Personalize, personalize, personalize
There’s no question about it - you need to make sure your automated campaign is tailored to your connection’s interests and needs. So, it’s a good idea to look through your prospects' LinkedIn profiles, pull out important information, and craft messages that seem customized.
This makes for a campaign that makes an impact, leading to more meaningful connections and better response rates.
Track your results
Determining whether or not your lead generation campaign is effective requires monitoring and evaluating the outcomes of your prospecting efforts.
It's a smart idea to keep track of your prospects behavior over time. This will assist you in recognizing trends, modifying your approach, and enhancing your outcomes.
You can recognize which messages are working, who is interested, and how to best use current strategies to craft a better campaign.
How to use Dripify effectively
Since LinkedIn doesn’t encourage automation tools, you should be using Dripify carefully and for certain purposes.
Dripify is most effective for:
Scraping lead data
Dripify lets you scrape connections' LinkedIn profiles to collect the details of the qualifying leads. You can then use information outside the network to connect and communicate with these connections.
Targeting specific customers
With Dripify, you can precisely target particular people or groups depending on their interests or even employment. You can also target those who have recently changed jobs or reside in specific zip codes. This means increasing the likelihood of those who are interested in your offer by focusing on a smaller group of people.
Automating tasks
As soon as your new connections accept your invitation, you can schedule Dripify to send them automatic messages.
It’s also possible to program follow-up messages to be delivered automatically after a predetermined amount of time or in response to a specific activity, such as viewing one of your posts or visiting your profile.
This way, you have more time to concentrate on managing your business by automating the time-consuming and tiresome processes related to LinkedIn marketing.
A/B testing campaigns
If you’ve launched a LinkedIn automation campaign, you need to keep an eye on it and make necessary adjustments. On Dripify, you can monitor the campaigns' effectiveness through A/B testing by looking at data based on acceptance rate, response rate, and other metrics.
Later on, you can experiment with different settings if the outcomes don't meet your objectives.
Increasing outreach and visibility
Dripify's "1-Click Invite" feature makes it easy to send connection requests in bulk, eliminating the need to manually type out each invitation. Plus, the feature automatically customizes each invitation based on the data it discovers in the recipient's profile.
So, there’s a chance for more acceptance as a result, which means you will have more contacts and possible clients for your company.
Dripify guarantees that all of your outreach activities are successful and that you have outstanding visibility on LinkedIn. Just link your LinkedIn account to Dripify, provide the metrics, and it’ll handle the rest.
Dripify’s not-so-good for:
Post-scheduling
Dripify can help with automating almost everything on LinkedIn, apart from generating or planning posts on it. So, it might not be the best idea for those looking to keep their LinkedIn profile updated with frequent posts. However, you can still automate other activities, which can help keep you active.
Business accounts
If you primarily use LinkedIn for business, you’ll find that signing up using a company page isn’t supported. However, there’s a workaround where you can make your personal account into a business one. All you have to do is replace your first or last name with the name of the company when you sign up.
Uploading videos
Another drawback of Dripify is that you can’t directly upload video files while sending messages in bulk. Alternatively, the video's URL can be included in the message's text. However, this can be less convenient for some than opting for direct video uploads.
Overall, Dripify proves to be a great addition to your LinkedIn automation efforts; however, it does have issues that can be overcome with some quick solutions.
How does Dripify’s level of customer support compare to other tools?
Dripify has its own knowledge base and help center, which can provide answers to nearly any question.
If that isn’t enough, you’re also directed to ask for support from an AI chatbot (DripBuddy) or opt for a real team member who’ll respond to your queries within minutes. However, this can vary from person to person so keep that in mind if your chat support agent hasn’t answered you immediately.
Reviews from Dripify users
When it comes to choosing any platform, you definitely need to know what actual users feel about it. So, here are some reviews we’ve collected from Trustpilot:
One-star review
Anon Id:
“WAY TOO EXPENSIVE compared to competitors that provide more features at a much better rate.
I kindly asked if they had a discount as I was a member for so long… they proceeded to offer me a 5% discount for a monthly fee that’s already priced way too high for what they offer.
Please do yourself a favour and DO NOT use dripify.
I do appreciate their email reminding me to post a trustpilot review to make sure everyone is aware of how little they care of their existing members and providing overpriced mediocre service.
Good luck on your search for better options.”
Three-star review
Dan (It's pretty good):
“It's pretty good, but needs a lot of work to make it more usable. There are a number of quality of life things that are really annoying. Like not being able to see messages divided by campaign, or being able to edit templates and workflows. There are far too many other things to list here that need improving. BUT it has massive potential and is good at the stuff it does do. I would say right now it feels expensive for what it is, but as time goes on and other features get added it'll become better value.
So in conclusion it's better than a lot of the rubbish out there, but it has a few basic issues that are frustrating from a user perspective. But i put up with them because the rest of the product is actually alright.”
Five-star review
Mark Crandell (Much love to Dripify!):
“I'm the Managing Director for a leading Executive Recruiter in the Tech Industry. I began using OctopusCRM years ago and then recently upgraded to Dripify as a test. The results are in and we're converting our entire lead gen process to Dripify. It's a nearly perfect solution for our LinkedIn-centric business.
Automation hooks allow us to get a new batch of qualified and screened leads to our inbox every morning. Saves money and boosts our network.”
How safe is Dripify?
Since Dripify is cloud-based and acts independently on your local computer or browser, it is less likely to have security issues.
Moreover, your account will be assigned a unique IP address, making your actions seem less robotic and more natural. What’s important to remember is that Dripify was created with LinkedIn's terms of service in mind, to protect your account while utilizing its automation tools.
But as we mentioned before, since LinkedIn prohibits using automated tools, it's important to make sure that your Dripify usage complies with LinkedIn's policies.
Otherwise, you might run into trouble with your account.
How much does Dripify cost?
Dripify offers three pricing plans; Basic, Pro, and Advanced.
If you want to try the platform before spending money on it, Dripify also offers a 7-day free trial. The best part is that you don’t need a credit card for this. The free trial comes with the features of the Advanced plan and 100 email finder credits.
Here’s a breakdown of what every plan includes:
| Basic ($59/user/month) | Pro ($79/user/month) | Advanced ($99/user/month) |
|---|---|---|
|
|
|
Each plan comes with daily quotas that help in scaling your automation.
Which plan you should go for depends on your requirements, but even with that, the Basic plan seems way off for the price.
If you’re a small business trying to get a more targeted audience on your radar, the Pro plan could be a decent start due to its unlimited campaign numbers.
But if you’re planning to focus on managing more than one LinkedIn account, The Advanced Plan is more suitable.
Should you choose Dripify?
Given the increasing significance of LinkedIn, it’s become essential to find an automation solution that all digital marketers can invest in.
There are many competitors on the market, so let’s see where Dripify stands:
Pros of using Dripify
- Simple to use:
Because of Dripify's user-friendly layout, users of all experience levels may easily explore and take advantage of its features without encountering a significant learning curve. Moreover, its drag-and-drop builder allows anyone to launch an automated campaign without the need for any complex technical skills. - Provides granular details for reporting:
Dripify lets you analyze your drip campaign's success so that you can improve your campaign's performance by adjusting and optimizing. You can keep tabs on the status of your campaign for better lead-generation results. - Extensive features:
Not only does Dripify streamline the lead generation process, but it also has tailored messaging features to build stronger relationships and promote better outcomes. These help speed up and maximize networking efforts, from targeted outreach campaigns to automated messaging. - Frees up time:
Dripify's main goal is to automate LinkedIn actions that could consume a large amount of your day. Nevertheless, it can assist anyone who wants to create leads, complete transactions, and grow their professional network without spending all day on LinkedIn.
Cons of using Dripify
- Steep learning curve:
With an extensive feature set, it might be overwhelming for users to grasp how Dripify works in one go, particularly those who are unfamiliar with LinkedIn automation. So, you’ll need to put in considerable time and effort to get used to it. - Can’t manage multiple accounts:
If you want to add your team to the platform, you’ll have to create a new account and link with their LinkedIn. - Breaching LinkedIn's rules:
Although Dripify has many guardrails in place, you still run a very small risk of breaching LinkedIn's terms and conditions if using Dripify incorrectly.
Evidently, Dripify works great for LinkedIn lead generation solutions, and its flexibility and automation make it a valuable addition to the LinkedIn growth toolkit.
However, because of the account issue, it might not favor some larger businesses when it comes to sending invites and launching campaigns.
So, is Dripify the right tool for your goals?
For customers who are already familiar with LinkedIn automation and are looking for an effective tool to boost their efforts, Dripify's robust feature set can be quite helpful.
It helps you with prospecting and lead generation if its features, such as automatic messaging and comprehensive analytics, meet your unique requirements. With that, you can assess Dripify's ability to meet your unique needs if your approach calls for a high degree of customization.
Simply put, Dripify is a good option for people looking for an easy and affordable approach to automate LinkedIn tasks.
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FAQs
Who is the target audience for using Dripify?
Since Dripify is a LinkedIn automation tool, it makes sense for sales and marketing teams to use the platform. Moreover, recruiters can also use the platform to simplify processes and follow up with future customers.
Does Dripify provide customer support?
Yes, Dripify has 24/7 customer support, and you can contact their support team or converse with their AI chatbot (DripBuddy). Apart from that, you can find an extensive knowledge base and help center articles that can answer your questions as well.
What integrations does Dripify offer?
Some of the platforms Dripify integrates with are Salesforce, Zapier, Zoho CRM, LinkedIn, Asana, Google Sheets, and HubSpot CRM. You can further drive your sales efforts by integrating with thousands of other apps using Dripify's Zapier connector.
Can you work in teams on Dripify?
Yes, it’s possible to work with your team on the Dripify platform. But you should know that you’ll have to create a separate account for each member and pay the subscription fee for each of them.
Is Dripify’s platform simple to use?
Even if you're not tech-savvy, you can still easily use Dripify's features by watching their easy-to-understand tutorial videos. The platform is user-friendly and offers a dashboard for tracking LinkedIn performance. It's simple to monitor your LinkedIn campaigns, evaluate your performance, and make real-time adjustments.
What do you need to sign up for Dripify?
All you need is your email address and password to sign up for Dripify. One additional step is to link your LinkedIn account by providing access details such as your email and password. That’s it, and there are no cards required for you to start using the platform.
Does Dripify offer a free trial?
When you sign up for Dripify, you can use the Advanced plan for free during a seven-day trial period. At that point, you won't need to provide your credit card information. However, you will be prompted to choose from any of the Dripify pricing plans once the trial period ends, and your prior campaigns will be deleted.
How safe is it to use Dripify for LinkedIn automation?
It's true that Dripify puts security first and protects your LinkedIn account with features like gradual campaign ramp-up and human-like behavior. However, Dripify has an extra safe algorithm in place that mimics behavior like that of a genuine person by modifying your working hours. This fantastic feature also conforms with Dripify's security framework to avoid LinkedIn restrictions.
